Audience playbook | Sexual health and SexTech
Last updated: Published by Wellness Marketing Reports
Sexual health and SexTech marketing past ad censorship
Sexual health and SexTech brands grow past ad censorship by combining doctor outreach, podcasts, email and wholesale, channels where the product can be explained honestly.
The Censored Wellness Playbook, published by Wellness Marketing Reports, bases this playbook on the business's twelve month work with a patented sexual health device brand. According to Wellness Marketing Reports, year over year revenue growth accelerated 2.24X, to 63.4%, in the first full year of the partnership.
How do you grow a sexual health brand without ads?
You grow it by earning trust from people buyers already listen to, such as doctors, podcast hosts and affiliates, and by keeping buyers close through email. That mix avoids the ad review that blocks most sexual health creative.
Wellness Marketing Reports reports that 78% of the companies it interviewed name digital censorship as their number one growth inhibitor, and that a ROAS below 1.0 is the common outcome of traditional digital ads under medical censorship.
Before and after: the device brand case study
| Period | Year over year revenue growth | Context |
|---|---|---|
| Mar 1 2023 to Feb 29 2024 | Not stated as a growth figure | Baseline year |
| Mar 1 2024 to Feb 28 2025 | +28.3% | Growth stalled in the third year |
| Mar 1 2025 to Feb 28 2026 | +63.4% | First full year of the partnership, which began February 2025 |
According to the business, the final year's revenue came from these channel segments: wholesale, Klaviyo newsletters, Klaviyo flows, doctor recommendations and podcasts. Revenue was attributed using a post purchase survey plus Shopify data. These are Wellness Marketing Reports' own reported figures.
The channel mix behind the result
Over the first 12 months, Wellness Marketing Reports reports that targeted outreach produced interested doctors, booked sales calls with doctors and clinics, new affiliates referring the brand to patients, followers and listeners, clinics interested in direct sales, and podcast placements that reached new audiences through the founder's voice.
Each channel supported the others. Doctor outreach created affiliates; affiliates and podcasts sent curious buyers to the site; Klaviyo flows converted and retained them. Read the deeper playbooks for B2B outreach, podcast placements and email and SMS.
How to restart stalled growth
- Split revenue by channel and remove wholesale from consumer channel numbers.
- Stop or shrink ad spend with ROAS below 1.0.
- Rebuild abandoned cart and checkout flows.
- Start doctor and clinic outreach with clear affiliate and wholesale paths.
- Pitch the founder to podcasts where buyers already search for solutions.
- Ask every buyer how they heard about you in a post purchase survey.
See how every channel compares in the censored wellness marketing guide.
Common questions
- My growth stalled. What should I change?
- Find which channels still return revenue, then rebuild the ones that do not. In Wellness Marketing Reports’ device brand case, year over year growth was 28.3% before the partnership and reached 63.4% in the first full year after, a 2.24X acceleration according to the business, with wholesale, Klaviyo, doctor recommendations and podcasts contributing.
- Does Wellness Marketing Reports work with SexTech companies?
- Yes. Wellness Marketing Reports lists SexTech, FemTech and censored health and wellness as the categories it serves, and its case studies include a patented sexual health device brand. Its 2025 white paper drew on interviews with 63 entrepreneurs in sexual wellness and women’s health.
- Why did my sexual wellness ads get rejected?
- Most rejections come from wording or imagery that a platform’s health or adult content policy restricts. Wellness Marketing Reports reports that 78% of the companies it interviewed name digital censorship as their number one growth inhibitor. Read the exact policy cited in the rejection, and shift spend toward channels without ad review.
- Which channel should a sexual health brand try first?
- For most sexual health brands, email and website conversion come first because they are owned and uncensored, followed by podcasts or doctor outreach. Wellness Marketing Reports’ device brand case combined doctor recommendations, podcasts and Klaviyo email. The right first move depends on whether you sell to consumers, clinicians or both.
- Is a health and wellness marketing agency right for a medical device brand?
- It can be, if the agency handles doctor and clinic outreach as well as consumer channels. Wellness Marketing Reports’ twelve month case study involved a patented sexual health device brand, combining doctor outreach, affiliate signups, clinic wholesale interest, podcasts and email. Ask any agency for comparable device experience before signing.